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ITV will bring UK football fans near-live highlights of World Cup action on Twitter and Facebook

London-based startup Grabyo is really starting to ramp up its media partnerships now. Just a couple of days after we revealed it was teaming up with the All England Lawn Tennis Club (AELTC) to bring near-live highlights to Wimbledon fans around the world across a myriad of social platforms, Grabyo has now announced it’s doing the same for football fans during the World Cup.

To recap, Grabyo’s technology makes it easier for broadcasters to capture and edit clips from their own videos, to share across any social channel in real-time. The result should look a little something like this:

Thanks to its tie-up with UK broadcaster ITV, which is sharing World Cup coverage with the BBC, you’ll be able to catch key moments (and pundits’ banter) seconds after they happen via ITV.com, Facebook and Twitter. Brands will also be invited to sponsor the clips.

We first reported on Grabyo in September last year, when the startup launched a video clip-sharing service in collaboration with BSkyB, which was later used to broadcast snippets of Champions League football action.

Grabyo

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