Flickr released an update on Saturday to its iOS application with hashtag support. Now, users are able to add a hashtag not only to a photo’s title or description, but they can run a search query to find all photos using that term.
The Yahoo-owned photo-based social network has more than six billion photos and if you’ve ever tried to search for photos from a particular event or occasion, you might come up with some random stuff on there. People are prone to tagging all of their photos the same thing regardless of whether the tag is suitable for that photo or not. And since the hashtag (first created by Chris Messina) is growing in popularity, Flickr pretty much felt it was the right time for it to officially support it.
The addition of support follows the recent news that Facebook was considering adding support for the feature as well — something that had long been symbolic of Twitter.
But this isn’t the first time hashtags are used in Flickr photos or tags — users have added them to their content for years, but now it’s officially supported on the service’s iOS app. In addition to the adding hashtag support, users can now participate in the service’s #FlickrFriday photo challenge.
Photo credit: LOIC VENANCE/AFP/Getty Images
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The Wall Street Journal is reporting that Facebook is looking to integrate the hashtag into its service. Although Twitter does not own the concept of the hashtag, the company has popularized it to the point most people associate the phrase with the social network.
The WSJ cited “people familiar with the matter” in its coverage, but wouldn’t elaborate further. These individuals reportedly said the feature isn’t being introduced “imminently.”
It’s unclear how much work Facebook has put into a potential hashtag feature, assuming it really does exist. Given the company’s size, however, we think a select number of engineers very likely have access to a few prototypes and test versions of different ways Facebook could potentially implement the hashtag.
If Facebook were to adopt the hashtag, it would presumably do so for the same reasons as Twitter: to let its users organize and filter messages around a single topic or theme. This would yield yet another way to browse the social network, in addition to manually going to people’s Timeline profiles and visiting the News Feed.
As the Wall Street Journal notes, Instagram already uses hashtags to let users sort photos. Given that Facebook acquired Instagram last year, hashtags could be a way for the company to bring the two services closer together.
The hashtag, much like the @ sign, was one of the features that made Twitter difficult to adopt for newcomers. In case you’ve been living under a rock, the hashtag is a word or a phrase prefixed with the symbol #.
Once users got the hang of it, however, it blew up. Nowadays it’s hard to find a Twitter feed without multiple hashtags, and many tweets have arguably too many.
Facebook and Twitter regularly grab features from each other as the two social networks continue to overlap in use cases. Many users nowadays have both Facebook and Twitter accounts, although the former service is still significantly larger than the latter.
Most recently, Facebook changed the name of its “Subscribe” button to “Follow” and also renamed subscribers to followers. This tweak came after Facebook built its own button similar to Twitter’s Follow button.
If Facebook decides to add hashtag support, let’s hope it sticks to using the # symbol like everyone else and doesn’t try to “innovate” by using say, the ^ symbol.
Image credit: AFP/Getty Images
Editor’s note: This is a guest post by Igor Schwarzmann, co-founder of Third Wave, a Berlin based business consultancy for the digital world, and Adrian Rosenthal, Head of Digital and Social Media for MSL Group Germany, the PR network of Publicis Groupe.
Not too long ago, the World Economic Forum (WEF) was a rather secretive event in the snowy mountains of Davos, Switzerland, for the global elites, where heads of states mingled with industry leaders, thought-leading academics and influential journalists behind closed doors. Unfiltered impressions were as scarce as Dutch cheese in the Swiss Alps. What we
knew about Davos was transported to us via classical media outlets.
Davos in January is certainly still a sealed-off “miniature society,” where Merkel meets Cameron (almost 40 heads of state were invited), where Sean Parker throws parties attended by the likes of Marissa Mayer, Jeff Jarvis and Jimmy Wales, and where Brazilian novelist Paulo Coelho entertains his readers – via his Twitter stream.
While the WEF thus certainly remains an elitist gathering – you have to be invited by a member of the WEF to become an official participant, and Facebook competitions to win attendance have unfortunately not been conducted to our knowledge – the formerly closed doors have been opened a bit, thanks to social media.
The WEF has declared this year’s meeting to be the most digital to date. With the help of some of its partners, the WEF opened up a variety of channels to follow the event, sharing infographics to their almost 130,000 fans on Facebook and Google+ (more than 1.7 million followers) or using the Forum Blog and guest authors like WordPress founder Matt Mullenweg to drive traffic to their sites and start conversations. Key sessions and press conferences were also livestreamed on multiple channels and then put on YouTube.
The key element of the Forum’s social media activities, however, was clearly Twitter. The communications team handled the WEF’s Twitter feed, and with more than 1.8 million followers tweeting live from over 40 sessions and producing a constant stream of news, the hashtag #wef got into the global trending topics for the first time. According to numbers provided to us from the Forum, the official hashtag generated around 170,000 mentions during the Annual Meeting 2013, which resulted in almost 2 billion potential Twitter impressions. With weflive.com, WEF partner KPMG also built a hub collecting delegates’ tweets and featuring live infographics.
The turn towards a more digital Davos has also been sped up by the attendees themselves. “Davos 2013 has been the most transparent and inclusive annual meeting in the history of the Forum. And frankly, we would be mad not to tap into the potential of global leaders in technology, ICT innovation and startup culture or our own “technology pioneer” community to develop that even further,” says WEF communications specialist Georg Schmitt. As digital topics and questions about the future of the Internet have entered the agenda of the WEF, a different, younger and more tech-savvy breed of participants has become an integral part of the now always-on conversation at Davos.
The youngest participant was certainly a true digital native: 12-year-old Khadija Niazi of Lahore, Pakistan talked about how she uses MOOCs (massive open online courses) offered by institutions like Stanford University, the alma mater of Silicon Valley, to learn about topics such as astrobiology. Not that CEOs, politicians and academics haven’t adopted social media: Almost 30 percent of the 2,500 participants were active on Twitter and produced more than 20,000 tweets with the #wef hashtag. And while women accounted only for 17 percent of the delegates, they were responsible for more than a third of the social media activity at the WEF.
2013 saw first attempts to let users participate directly in the Annual Meeting via questions on the Facebook page or Twitter chats, which is something the WEF social media team wants to encourage: “The idea of public goods is often discussed in Davos, and we’ve tried to match up to that digitally - on livestream, on video, in blog posts, and in status updates. The ‘Digital Davos’ user experience still has some way to go, but we hope this year it gave a sense of the meeting to everyone who couldn’t be present, and an opportunity for them to contribute to or critique the discussions,” concludes Adrian Monck, who heads the communications team of the WEF.
While the extensive Twitter stream from Davos has certainly been the key platform both for participants and observers worldwide to engage and interact, it will be interesting to see how Adrian Monck and his team will further develop the social media activities and thus deepen the modes of participation at WEF meetings. But we might not have to wait one more year to see how digital topics will shape and evolve the agenda, according to Schmitt: “In June, the Forum’s Middle East summit will take place in Jordan. Two years after the Arab spring, social media and the blogosphere in particular are an essential space for the Forum if we want to live up to the idea of a multi-stakeholder platform in that region.”
Going into the Super Bowl, folks who care about such things probably knew it was not only going to be the Most Social! Super Bowl! Ever!, but also a big win for Twitter on the ad side. Now the company has published a blog post quantifying some of the ad-related activity that it saw.
Twitter says that of the 52 national ads that ran during the game, 50 percent included hashtags (to give credit to a writer who was actually willing to count them up, that matches what Matt McGee said over at MarketingLand a few of days ago). And those ad-related hashtags were mentioned 300,000 times on Sunday, an increase of 273 percent from last year.
The blog post also identifies the most popular among those hashtags. Apparently the most tweeted ad-related hashtag during the game was #Clydesdales, which Budweiser included in an ad that asked viewers to use the hashtag to help name a baby horse. #Clydesdales was mentioned 58,000 times during the game, and resulted in 60,000 name suggestions in 24 hours.
Oh, and the post also names the winners of Twitter’s #Ad Scrimmage contest, where viewers could vote on their favorite ads using, yes, hashtags. The winner was Samsung, which also won last year.
In conclusion, to quote Twitter, “We like brands who like hashtags.”
See the original post here: Super Bowl Ad-Related Hashtags Were Used 300K Times On Sunday, Up 273 Percent
The presents are piling, the fire is crackling, the drinks are flowing and in some parts of the world the snow is falling. From all of us at TechCrunch, we hope everyone is having a merry Christmas. For this week’s giveaway, we wanted to do something extra special, because well, it’s Christmas! The lucky winner of this giveaway will win a Nexus 4 and a Nexus 10. Want them both? Details to enter are below.
The Nexus 4 is the brand new world phone from Google that comes with all of Google’s latest apps, including Google Now. You can read our review on the almost perfect phone here.
The Nexus 10 is the latest tablet from Google. Dubbed the “the ultimate tablet for watching movies or reading magazines,” the Nexus 10 runs Android 4.2 Jelly Bean, features front and rear-facing cameras, and much more.
Here’s how to enter:
1) Become a fan of our TechCrunch Facebook Page:
2) Then do one of the following:
- Retweet this post (making sure to include the #TechCrunch hashtag)
- Or leave us a comment below telling us what you love most about Christmas
Please only tweet the message once or you will be disqualified. We will make sure you follow the steps above and choose our winner on New Year’s Eve night. Anyone in the world is eligible. Good luck everyone and merry Christmas!
Go here to see the original: TechCrunch Giveaway: Nexus 4 And Nexus 10 #TechCrunch