LinkedIn today announced another upgrade to its site, part of a bigger plan to add more features and reasons for people to hang around on its pages for longer: this time it’s the turn of profile pages, where users will now be able to add more images, videos, resumes, presentations and comments and likes from other users as part of the mix. While the site continues to add more features to make itself more “social,” profile sharing — that is, the ability to send over a link to someone to be able to view your profile, and then sharing certain aspects of it, such as a resume or presentation — will not be coming today, but a spokesperson says that this will be available soon.
The feature is being turned on across the whole of the LinkedIn network starting from today.
This will be a useful way for LinkedIn to continue to further its reputation as the go-to place for people looking for jobs, and for professional networking.
But it will also help pretty up the general experience. Up to now, regardless of what your profession or job is, every LinkedIn profile looked exactly the same as the other. Now, the idea is that if you’re an architect, you can expand your profile with more dynamic pictures of buildings you’ve designed; or if you’re a tech analyst, you can include links to some of your recent research. No two job seekers are alike.
This also means that LinkedIn is introducing one more way that it might, potentially, monetize the site. Although today’s profile features are all free of charge, you can see how, for example, LinkedIn might put a premium on extra services (like Sharing, only “coming soon”), or more storage space — for example to hold more content on your profile page.
Google on Tuesday announced it has updated its mobile search site with two new features. The first is expandable site links for certain sites in the results page and the second is an experimental “Quick view” feature, starting with Wikipedia articles.
Expandable site links is a feature you should be familiar with if you use the desktop version of Google search on a frequent basis. The company offers the function usually underneath the first result for a main site page link: subsequent links appear for many pages to help you get to a specific section quickly.
Google offers an example for what happens now when you search on your mobile phone for Rotten Tomatoes:
If you find this feature useful on the desktop, it should be even more so on mobile. Many times it is simply faster to expand the site links and jump to the correct section of the site you want rather than going to the main page and trying to find the right section on your small screen.
As for the new blue “Quick view” badges, Google says these will only appear next to a few results on some searches. In fact, this feature is just an experiment, and the company is understandably starting the test off with Wikipedia articles.
Google’s example in this case is a search for “poker hands”; you can now click the blue badge and see a quick view of the Wikipedia page listing out poker hands. Below, the left-hand side shows the search results page and the right-hand side shows what happens when you tap the blue “Quick view” badge.
Again, quick view is currently limited to Wikipedia pages when you search in English on Google.com. Google says it is working to expand this to additional websites, but wouldn’t detail which ones.
Improvements likes these may seem minor at first, but they do add to the overall experience of a speedy Google search. On mobile, speed is arguably more crucial, though it can sometimes be harder to achieve.
It’s recently been very quiet around Delicious, the social bookmarking service Yahoo bought in 2005 and then sold to AVOS in 2011. Back then, the AVOS team said it was relaunching Delicious “back to beta,” but Delicious hasn’t made all that many waves since then, nor has it added all that many features to the relaunched service.
But after four months of slumber, the Delicious blog sprung into action today and launched a few new features that could make the site a bit more interesting for those of us who long ago abandoned social bookmarking for social networks like Twitter and Facebook.
Indeed, today’s update is all about Twitter and Facebook: Delicious added the ability to log in with your credentials for those two social networks and connect. It’s now easier to use Delicious to automatically save all those links you share on Facebook and shared and favorited on Twitter directly on Delicious, too. Delicious acquired the link-saving startup Trunk.ly to power this feature in November 2011 and turned it on for Twitter last March and for Facebook in July.
Using Twitter and Facebook logins isn’t exactly innovative, but it does point toward a more social future for Delicious, especially in combination with the new “Friend Finder” tool that lets you friend and follow people you know on Twitter and Facebook.
The team also made other small improvements – the bookmarklet and site now load faster, for example, but the main feature Delicious power users will surely appreciate is that every link now includes a “first saver” attribution.
I’m not sure that any of this will really rescue Delicious from its current obscurity. Saving the links you share on social networks doesn’t exactly feel like the hot new thing, after all. It’s good to see a sign of life out of Delicious, however, and if Digg is still around and kicking, why shouldn’t del.icio.us be, too?
Following a soft launch in its native Netherlands back in October, Planspot — described as an all-in-one event marketing tool — is seeing its official International push today, including the U.S., now that it has the needed media partnerships in place.
Competing with the likes of London-based Evently, and indirectly, HootSuite, Sproutsocial and Mailchimp, the web app’s dashboard hooks into social media, Press Release distribution, mailing list management, and partner publisher and event-listing websites to take the pain out of event marketing and promotion online.
Planspot starts with the premise that online marketing campaigns for events should be integrated across multiple channels where their effectiveness can be properly measured. After signing up to Planspot, event organisers begin by creating an event listing and entering associated data, including a hashtag and ticket or registration link. This creates a dedicated event page on Planspot itself, and the link to the resulting page or ticket/registration URL, can be automatically pushed to Facebook (including creating a Facebook Event) and Twitter, along with any related status updates.
Resulting conversations on Twitter and Facebook can then be tracked and responded to without leaving the Planspot dashboard, thus replicating some the social media monitoring functionality found in products like HootSuite. In addition, any Facebook RSVPs will show up on the event’s Planspot page.
Traditional email campaigns are supported, too. Each event created can automatically generate an email template, which includes the ticket/registration link, the Facebook Event link, Twitter hashtag and Planspot Event Page link. Mailings can be scheduled and sent to different mailing lists, which can be imported. Once again, analytics are provided so that event marketers can keep track of the results of an email campaign (e.g. opened emails, clicks etc.).
There’s also a Press Release creator, including distribution and tracking. However’s its the way that Planspot integrates with publishers and event-listings sites that makes it event-specific and also forms the basis of its business model beyond charging event organisers a monthly subscription for using its dashboard.
Based on the type of event and location, Planspot matches events to magazines, newspapers and event listings sites that it partners and integrates with. For example, a fashion event might be matched to a fashion magazine like Vogue, who, depending on their own event-listing model, might get a kick back for listing or advertising the event (or, presumably, any related ticket sales), with Planspot also taking a cut.
Within the U.S. Planspot distributes events via Zvents, Allevents.in, Songkick and Upcoming, among others. It’s also partnered with event promotion service GetPromotd.com, who are powering a media network across the U.S. for event promotion.
Planspot has raised $750,000 from angel investors, and is founded by Satya van Heummen, with a team that includes Chris Wilson (from the social network Hyves), Michiel Scheepens (from ID&T) and Reinoud Tjallema.