Big Data Analytics Specialist Tableau Software Raises $254M In IPO, Shares Pop 58%; Marketo Up 65% To $21.48
One year to the day of the troubled Facebook IPO, the climate for tech IPOs in the public markets is significantly less stormy, especially for companies in the enterprise space. Today, not one but two, Tableau Software and Marketo, are debuting on New York stock exchanges. Business intelligence provider Tableau Software, trading as “DATA”, is one of the more highly anticipated tech IPOs of the year, and so far it has not disappointed. It priced its IPO at $31 per share, and it has popped 58% and is at nearly $49/share in early trading on the NYSE.
Meanwhile, Marketo, a cloud-based marketing services company, priced its IPO at $13 per share. It will be trading as MKTO on the NASDAQ exchange, but has yet to trade at the time of writing. It went up by more than 50% in early activity and then continued to creep up: it’s now 68% above the IPO pricing and trading at $21.48. (We’ll keep updating these numbers for both stocks.)
Taken together, the two are strong endorsements for the market for enterprise services and some of the still-emerging trends within it.
Tableau Software, as its stock ticker unsubtly hints, is aimed more at a big-data play, offering visualization and analytics that it says are easy enough for non-technical people to use. Up to now, it still offers the majority of its services as downloadable, on-premises software rather than as cloud-based apps.
Marketo is positioned as a software-as-a-service, and like a Salesforce for the marketing department, offers its various services — inbound marketing, lead management, social marketing, event management, instant CRM integration, sales dashboards, and marketing ROI reporting and analytics — all in a one-stop-in-the-cloud-shop.
Tableau Software raised some $254.2 million at the $31/share price, after raising that IPO from an initial range of $23-26; this gives it a valuation of $2 billion. Marketo, meanwhile, is raising just under $85 million at a $550 million valuation.
(Incidentally, Facebook’s shares have lost some 30% of their value in the last year, and are at around $26.45/share at the moment.)
How does Tableau’s IPO compare to other high-profile enterprise listings? The money raised is just shy of the $260 million that enterprise security company Palo Alto Networks raised in July 2012. It is still a ways behind HR specialist Workday’s IPO in October 2012, which raised $637 million.
Tableau Software’s multi-billion IPO sets the stage for other multi-billion tech IPOs from the likes of Box and Twitter. Tableau had raised less than $40 million prior to this from NEA and Meritech (Crunchbase puts the total at only $15 million, but Geekwire says that NEA’s total investment in the company has been $29 million).
In contrast, Marketo has raised $108 million in six rounds, from investors that include Institutional Venture Partners, InterWest Partners, Mayfield Fund, Storm Ventures and Battery Ventures.
See the article here: Big Data Analytics Specialist Tableau Software Raises $254M In IPO, Shares Pop 58%; Marketo Up 65% To $21.48
With Email Insights, Silverpop Allows Marketers To Test And Customize Their Emails Based On Device
Silverpop, the marketing tech company that announced $25 million in new funding last month, is announcing a new feature to help customers adapt to all the different ways that people are opening their emails.
The feature, called Email Insights, accomplishes three main tasks, the company says. First, it allows them to preview how an email will look in up to 30 different apps across multiple devices. (It’s working with a company called Litmus to create those previews.) Adam Steinberg, Silverpop’s director of emerging apps, said that there was previously a lot of uncertainty and guesswork in the process — for many marketers, the testing process previously consisted of emailing people they knew with different devices then asking, “How does it look?”
Next, Silverop provides analytics about which devices and applications are being used to open those emails. Customers can then use that data to create emails that are customized based on a user’s “preferred device.”
“The marketer wants to know which type of device their customers are using so it can give them a device-centric marketing message,” Steinberg said.
For example, he told me that if an online retailer is launching a new iPhone app, instead of sending the same promotional message to everyone on their mailing list, they could create a special message for people who usually read those emails on an iPhone, with a direct link to download the app.
Email Insights is now available to all Silverpop customers with pricing that starts at $40 per month.
Continue reading here: With Email Insights, Silverpop Allows Marketers To Test And Customize Their Emails Based On Device
Virtual Admin | Elance Job
We are looking for a virtual assistant to do the following:
1. Create weekly constant contact emails
2. Maintain and update our wordpress website
3. Update (and research) online calendars for listing events
4. Social Media Integration
5. update ou…
Category: Sales & Marketing > Email Marketing
Type and Budget: Hourly (Not Sure)
Time Left: 14 d, 23 h (Ends May 25, 2013 15:41 pm ET)
Start Date: May 10, 2013
Proposals: 0
Client Info: 8 jobs posted, 88% awarded, $2,349 total purchased, Payment Method Verified
Client Location: N/A
Preferred Job Location: Anywhere
Desired Skills: Email Marketing Internet Marketing Social Media Marketing
Job ID: 41378575