opt

Page 1 of 41234

YouEye Raises $3M For Its Webcam-Based Usability Testing Service With Emotion Recognition

youeye-logo

YouEye, a usability testing service that uses a pool of screened candidates to help designers and developer get feedback for their sites, today announced that it has raised a $3 million funding round led by investors Bobby Yazdani, the founder and CEO of Saba Software and an investor in Dropbox, Google, Qwiki, Brian McClendon, the co-founder of Keyhole, Inc (which later became Google Earth) and Beth McClendon. A number of additional investors also participated in this round, which also includes a $400.000 raise from early 2011 led by Bobby Yazdani.

The company, which describes itself as a “UX lab in the cloud,” takes a different approach from other online usability test service. The focus for YouEye goes beyond asking users questions about a site and tracking their cursors. Instead, the service records the participants interactions with a site and tries to capture their emotions. The service is also currently alpha testing eye-tracking as another data point for its studies.

YouEye’s face recognition algorithms, the company says, can recognize over 50,000 micro-expressions and “can accurately show when a user’s facial expression aligns with several feelings, including happy, surprised, puzzled, disgusted, afraid and sad.” Companies that want to use the service can pick the exact demographics of the testers (age, gender, education level, income, etc.). Users can also annotate their videos. YouEye says some of its customers include Airbnb, Microsoft and Eventbrite. Here is a sample of what those final videos look like.

Typically, these kind of studies are pretty expensive and can take a long time to complete, but YouEye’s prices start at $39 per participant (including webcam and audio recording, as well as emotion recognition data and written answers to post-study survey questions) and most results should be available within 48 hours.

YouEye is also using today’s funding announcement to officially launch a new product: Insite. This service allows you to ask any visitor to your site to opt-in to participate in a usability study. Companies can then capture the full webcam video and audio from those visitors that opt in to these studies. For developers, adding this feature to an existing site is as easy as adding a single line of code. Users then see a little widget on the site that asks them to participate (and sites can sweeten the deal with a discount or other incentives, too.). The service is based on a freemium model.

Insite is currently only available as a limited beta, but you can get on the waitlist here.

Make Spring Smiles Bloom! Save $10 on merchandise of $59.99 & up at 1800flowers.com. Use Promo Code TENDOLLARS at checkout. - 300x250

Read more: YouEye Raises $3M For Its Webcam-Based Usability Testing Service With Emotion Recognition

Drawbridge Partners With TRUSTe To Let Consumers Opt Out Of Its Cross-Device Ad Targeting

drawbridge-logo

Mobile ad startup Drawbridge offers technology that helps identify when multiple devices are being used by a single user — something that’s pretty appealing to advertisers, but could also have significant privacy implications. Drawbridge is announcing today that it’s partnering with privacy management company TRUSTe so that people who see Drawbridge-served ads can opt out of the targeting.

We hear about companies working with TRUSTe all the time — there are enough of them that announcements can start to feel pretty ho-hum. But the Drawbridge partnership seemed worth pointing out because it’s another sign that TRUSTe’s AdChoices model, where consumers can opt out of data collection and targeting, is spreading to mobile. And it’s also the first time that opting out has applied across multiple devices.

Founder and CEO Kamakshi Sivaramakrishnan said that as with other TRUSTe-enabled mobile ads, ads served by Drawbridge will now carry an AdChoices icon. If you click on the icon, you’ll get the option to avoid any interest-based ad targeting from TRUSTe partners, or to avoid any Drawbridge ads. Once you’ve opted out, that choice will apply across all the devices that Drawbridge knows are yours, Sivaramakrishnan said — she described it as “a very conservative approach to privacy preference management.”

VP of Product Eric Rosenblum added, “We always felt that a strong commitment to privacy controls was going to be important to our business model.” He noted that not many people actually use AdChoices to opt out, but it’s important to offer the option, he said, because “it would be a pity to in any way inhibit [cross-device ad targeting's] growth because of people’s concerns about privacy.” And even if you don’t opt out, he and Sivaramakrishnan said that from the start, Drawbridge has not collected any personally identifiable information.

I also asked whether the approach that Drawbridge takes to privacy might change if people become more comfortable with the technology over time, and Sivaramakrishnan said, “”We want to be setting the standard around this. But look, it’s an evolving space, it’s a new space. It’s sort of the next frontier. … That’s not to say there won’t be new thought processes along the way.”

Drawbridge’s integration with AdChoices went live last week.

View post: Drawbridge Partners With TRUSTe To Let Consumers Opt Out Of Its Cross-Device Ad Targeting

Create A Landing Page Using The WordPress Thesis Theme | Elance Job

Create a primary and secondary landing pages that replicates the look, feel, and functionality of

Opt In Box Design | Elance Job

I need an opt in box designed for my telesummit project for which you designed the web banner.

Can you do the graphics for an opt in box? It doesn’t have to be fancy, but the one that my website person did is too boring. She is only using what …

Category: Design & Multimedia > Graphic Design
Type and Budget: Fixed price (Less than $500) Escrow
Time Left: 14 d, 21 h (Ends Feb 17, 2013 10:39 am ET)
Start Date: Feb 2, 2013
Proposals: 2 (High $50, Low $44, Avg $47)
Client Info: 8 jobs posted, 50% awarded, $557 total purchased, Payment Method Verified
Client Location: Annapolis, United States
Preferred Job Location: Anywhere
Desired Skills: Graphic Design Photoshop Web Design
Job ID: 37451637

View job

Blog Designer | Elance Job

Looking for a creative designer to create our first blog. This is our first personal blog. We have pictures, are working on a logo at the moment and an opt in offer. An opt in box to promote our free offer and capture our audience name/emails is …

Category: IT & Programming > Website Design
Type and Budget: Fixed price (Less than $500) Escrow
Time Left: 6 d, 23 h (Ends Jan 24, 2013 21:31 pm ET)
Start Date: Jan 17, 2013
Proposals: 1 (High $301, Low $301, Avg $301)
Client: EvelynJackson (7 jobs posted, 43% awarded, $79 total purchased, Payment Method Verified)
Client Location: , United States
Preferred Job Location: Anywhere
Desired Skills: WordPress
Job ID: 36959844

View job

Page 1 of 41234

Preview A Theme Template

Your Shopping Cart

You have 0 items in your shopping cart. View Cart