The bairnies cuddle doon at nicht
Wi muckle faught and din.
“Oh try an’ sleep, ye waukrife rogues,
Your faither’s comin’ in.”
They niver heed a word I speak,
I try tae gie a froon,
But aye I hap’ them up an’ cry
“From yer Sleevely ye’ll drink it doon!”
Babies, sweet bairns or waukrife rogues alike drink from bottles. But how is a poor parent to know how much the wee ones drank, how fresh the formula was, and how much more they should imbibe before going doon? That’s where Sleevely comes in.
Designed to fit over a standard baby bottle, the rechargeable system measures the weight of a bottle when full and then notifies you how much baby has eaten and how much more eatin’ is to come. It also measures the temperature of the formula to ensure it’s still good and not too hot.
Created by Ike Ofner and Dan Gilai, the product just launched on Kickstarter and is looking for $85,000. The sleeve, which will ship in December, costs $29 for early bird units. Ofner and Gilai have worked for Motorola, Dell, and Groupon and have extensive experience in consumer products.
The device aims to replace written food logs and to help harried new parents deal with feeding times and the like.
“Sleevely combines a hardware device and a mobile app. Using Sleevely is easy: Install our mobile app, prepare your baby’s food in your normal routine, slide your bottle into Sleevely and start tracking. Sleevely’s patent pending technology uses smart sensors in its flexible arms to measure the volume and temperature of the baby’s food,” said Ofner. “Sleevey uses Smart Bluetooth (BLE) to transmit the data to the Parent’s mobile device.”
The team built the sleeve when Ofner began dealing with nutrition tracking for his newborn son. He realized the only solutions were paper based. He and Gilai began work on a prototype and are now ready to ship. It’s a very robust device and is battery-operated and dishwasher safe.
“The Sleevely project is our attempt to offer parents peace of mind, as nourishment is one of the most important foundations for healthy lives,” said Ofner.
While, for centuries, humans have gotten by feeding their babies without Bluetooth-enabled devices, it’s interesting to see this Internet-of-things sleeve changing the way mothers and fathers deal with the muckle of early nutrition.
If you’ve got a child between the ages of 3 and 8, you’re in an interesting spot as a parent. The kid is old enough to be involved in activities such as school and play dates, which can keep them out from under your watchful eyes for hours at a time. But they’re not quite old enough to have a cell phone of their own for keeping in touch.
A startup called HereO has made a gadget especially for keeping tabs on young kids in that age range. HereO has made what it claims is the world’s “smallest and coolest” GPS watch device, which connects with a mobile and web app to allow parents to keep track of where their children are at all hours of the day. The watch will retail for $149, and is available for $99 to people who fund the device’s ongoing IndieGoGo campaign. The GPS tracking service used by the app is paid for on a subscription basis, for $5 per month.
There are of course other kid-focused GPS tracking devices on the market (they’re often actually referred to as digital ‘leashes’.) But the folks at HereO say that their offering is specially designed with a small form factor and eye-catching colors so that it might be something that kids might actually enjoy wearing. The idea is that it’s less a leash, and more of an accessory.
HereO’s chief strategy officer Daniel Leon stopped by TechCrunch headquarters to give us a look at the HereO experience from both the kids’ and parents’ perspective. Check that out in the video embedded above.